What is SEA?
SEA: A powerful lever to boost your online visibility
In the digital age, standing out on the internet has become crucial for businesses of all sizes. SEA, Search Engine Advertising or paid referencing, is an essential tool to achieve your objectives. Indeed, it allows you to quickly increase the visibility of a website via the publication of advertising on search engine results, on the TikTok or Facebook news feed, etc. In other words, SEA makes you visible to others!
How does SEA work?
The SEA is based on an auction system. Advertisers set a budget and maximum bids for specific keywords, matching the queries people type into search engines. The higher the bid, the more likely the ad will appear higher on the search results.
What are the objectives of the SEA?
The objectives of SEA are multiple and can be adapted to the needs of each company. Among the most common:
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Generate targeted traffic to your website.
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Increase sales and conversions.
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Promote a brand or new product.
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Develop your notoriety and brand image.
The main SEA platforms
Many platforms allow you to set up SEA campaigns. The most popular include:
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Google Ads: The benchmark platform for SEA, offering broad reach and advanced targeting options.
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Bing Ads: The second advertising platform in terms of market share, offering features similar to Google Ads.
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Facebook Ads: Allows you to broadcast ads on the Facebook social network and to its targeted audience.
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LinkedIn Ads: Ideal for targeting professionals and businesses on the LinkedIn platform.
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Twitter Ads: Allows you to broadcast ads on the Twitter social network and reach an engaged audience.
The contribution of artificial intelligence to SEA
Artificial intelligence (AI) is revolutionizing various fields and the world of SEA is one of them:
Task Automation: AI can automate time-consuming tasks like keyword selection, bid optimization, and reporting.
More precise targeting: AI makes it possible to better understand the intentions of Internet users and to target ads with increased precision.
Ad personalization: AI can create personalized ads for each user, based on their interests and browsing history.
Improved performance: AI makes it possible to analyze campaign data in real time and continuously optimize performance.
